As an English major, writing, more particularly persuasion, is a form of art, not only because it is categorized within the Arts & Humanities, but because of its ability to be manipulated. Persuasion is an everyday form of communication, although it may not be immediately recognizable as rhetorical persuasion. The term persuasion is the study and application of writing efficiently and effectively. This art form is not just about the author trying to convince people why he or she likes or dislikes something and getting said audience to agree with them. It is a compilation of strategic diction that everyone understands at one point or another. In our society persuasion surrounds our everyday lives. Advertising, politics, and even social media are forms of persuasion. Persuasion and ethics go hand in hand to help properly and effectively communicate ideas. Ethics uses persuasion to constantly evolve itself and balance one another out.