The Literacy Foundation- “Words of Hope” has published an advertisement that depicts a sickly image of Cinderella. The widely known Disney princess is not wearing her famous fluffy ball gown, instead she is dressed in a dirty gown that has been worn and weathered. The gown is not fitted and hangs loosely around her frame. As Cinderella stands in the hallway, she is holding onto an IV pole, while her glass slipper lingers in the background near a hospital bed. The dull lighting creates an overall monotonous tone for the advertisement itself. There is a quote at the bottom of the image that is surrounded by a floral border and reads, “ When a child doesn’t read, imagination disappears.” In order to establish to what extent the image successfully achieves its intended persuasion, the rhetorical elements must be carefully and strategically considered.
The Literacy Foundation- “Words of Hope” is a French-Canadian organization that was founded in 1989. The Foundation focuses on identifying and analyzing the causes of illiteracy, while simultaneously creating solutions to improve literacy rates in Quebec. The organization was created in order to “raise awareness” of “lifelong literacy.” Members of the foundation believe that maintaining and developing literacy will enhance everyday life. Through various literary projects and campaigns, the Literacy Foundation has grown into an internationally known cause. The organization upholds it “credibility” through the “profound belief in the need to generate change in society… to enhance the quality of life of illiterate individuals… and the community at large.”
The Literacy Foundation’s domain is a .org, characterizing the site as a not-for-profit organization. The site is presented in an organized and user-friendly manner. The site offers insight on the cause of illiteracy and possible solutions to the ongoing problem. It also illustrates its programs, statistics, and press release information. The Literacy Foundation publishes its annual reports so as to further enhance the credibility of the organization. The site’s main objective is to provide various programs to attack illiteracy so that the issue can be addressed from every angle.
The statistics that the website provides are referenced from other Internet sources. For example, a survey is referenced from the Programme for International Assessment of Adult Competencies (PIAAC), which is a program that has spread through out Canada that assesses “literacy and numeracy” of people between the ages of sixteen and sixty-five. More specifically the Literacy Foundation points out the statistical findings within Quebec since that is where the organization resides. The PIAAC proves to be fairly credible in the sense that it provides details regarding the collection of the information from Canadians.
Another reliable source that the Literacy Foundation website references is an Adult Literacy and Skills Survey from the National Center for Education Statistics, which is a “federal entity,” therefore the domain is .gov. The domain itself proves its credibility based on the accuracy of the information provided because only government-affiliated programs can obtain such a domain. Similar to the information referenced from the PIAAC, the Literacy Foundation also uses only information regarding Quebec from the National Center for Education Statistics.