George Pullman’s introduction of Persuasion is carefully constructed so as to identify the purpose of the text, what persuasion is, and how easily manipulated it can be. The first interesting idea that Pullman proposed was the fact that persuasion is an art form within the world of literature and communication. In my post about “My philosophy of persuasion” I also described it as such and was intrigued to confirm my theory. I also found it interesting to think of persuasion as a technology, since the more modern definition of technology refers to electronics and innovations. Pullman further describes persuasion as an “interdisciplinary practice,” which means there are multiple techniques and strategies used in efficient and effective uses of persuasion.
Furthermore, Pullman defines persuasion as a “techne.” He uses this term to illustrate how irregular the art form is although it does have guidelines. Therefore, it is constantly changing and evolving. One concept that I do find challenging within this reading is how argumentation is a “subset of persuasion.” I will admit that I believed that persuasion and argumentation were essentially the same concept since persuasion is most commonly associated with arguing. Pullman’s text describes argumentation as a non emotional subset or tactic of persuasion, although it can turn a belief or conviction into evidence.