V. Conclusion: So What’s the Point?

My new philosophy of persuasion has evolved from the beginning to the end of this semester. My philosophy of persuasion is not limited to what is written or orally communicated. Every human bodily movement is persuasive in one way or another. As a person that values emotional connections, persuasion is a form of communication that relies on communication in order to be successful. Persuasion without emotions is just argumentation. Therefore, my philosophy contends that persuasion is ethical.

So what is the point?

Is one able to persuade ethically? The answer to that in the most simple manner is yes. But, the ways in which one achieves ethical persuasion depends on the bond that the author intends to make with the audience.  Ethics is all about being relatable. Ethical persuasion allows the author of a message to consider the morals and values of their audience in order to establish an emotional connection. Not only this, but emotional connections allow the author to establish a sense of ethos. This means that when one is able to relate to whomever is delivering the message, the audience is more likely to trust and accept what is being proposed. A more trustworthy author or speaker makes for a more convincing message. I would like to challenge you to consider your own philosophy of persuasion. What makes something persuasive to you? Does persuasion have limits? When you consider these questions you will be able to identify your true values in order to develop your own philosophy of persuasion.