II. What is Persuasion?

I would like to start off by saying that I am a person that values my own feelings, as well as the emotional connections I make with others, more specifically empathy. As previously stated in my original philosophy of persuasion, there are plenty of things in our society that I consider to be persuasive. It is important for my new philosophy to identify why I think these things are persuasive. Platforms such as social media, advertisements, and politics establish our current context and use pathos to appeal to their audiences. Therefore, my philosophy concludes that persuasion is a form of art and communication that relies on emotional connections in order to be successful. Not only this, but  persuasion is necessary and unavoidable in our day-to-day lives. It also does not limit itself to oral or written discourse.

When I think of persuasion I like to consider it to be a very intricate dance between an audience and a communicator. In order for something to be persuasive there needs to be more than one person involved. I believe that is it necessary for the audience to find themselves emotionally connected to whomever is trying to persuade them. Personally, emotional connections establish a bond between the audience and the “author” or communicator in more ways than one. This bond is present in every facet of human interaction.

Persuasion takes many forms in our day-to-day lives and we have Kairos to thank for such forms. My emotional values and the increased focus on emotions have set the context surrounding our current society. These things have helped shape my ideas of persuasion. What I consider to be persuasive, ads, social media, and politics, has led me to believe that persuasion is not just what is written or orally communicated. More specifically, these platforms have proven that body language is a successful persuasive tactic that is not oral or written.

Since I consider body language to be persuasive and unavoidable, then essentially all human movement is persuasive, whether it is intentional or not. For instance, breathing is an involuntary movement that is necessary for one to live. Although some people think breathing is just something that we do, to doctors breathing is a way of persuading them that we are still alive. This proves that breathing is a persuasive thing that is unwritten, non-verbal, necessary, and unavoidable.